Tumblr to Ban All Adult Content Starting December 17th

Following its removal from the App Store, Tumblr has announced that it will ban all adult content starting December 17th.

Starting Dec 17, adult content will not be allowed on Tumblr, regardless of how old you are. You can read more about what kinds of content are not allowed on Tumblr in our Community Guidelines.

Apple removed the app from the App Store in mid-November after it discovery child pornography on the service.


Tumblr has issued the following statement on the removal.

We’re committed to helping build a safe online environment for all users, and we have a zero tolerance policy when it comes to media featuring child sexual exploitation and abuse. As this is an industry-wide problem, we work collaboratively with our industry peers and partners like NCMEC to actively monitor content uploaded to the platform. Every image uploaded to Tumblr is scanned against an industry database of known child sexual abuse material, and images that are detected never reach the platform. A routine audit discovered content on our platform that had not yet been included in the industry database. We immediately removed this content. Content safeguards are a challenging aspect of operating scaled platforms. We’re continuously assessing further steps we can take to improve and there is no higher priority for our team.

The ban is likely to upset Tumblr users who have spent years building up blogs and follower counts on the platform.

Here are the details on what type of images will and won't be allowed.


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What is "adult content?"
Adult content primarily includes photos, videos, or GIFs that show real-life human genitals or female-presenting nipples, and any content—including photos, videos, GIFs and illustrations—that depicts sex acts.

What is still permitted?
Examples of exceptions that are still permitted are exposed female-presenting nipples in connection with breastfeeding, birth or after-birth moments, and health-related situations, such as post-mastectomy or gender confirmation surgery. Written content such as erotica, nudity related to political or newsworthy speech, and nudity found in art, such as sculptures and illustrations, are also stuff that can be freely posted on Tumblr.

What will happen to my adult content already on Tumblr?
We will send out email notices to members of the Tumblr community whose content has been flagged as adult. If your post has been flagged as adult, it will be reverted to a private setting viewable only by you. If you want to learn more about how to see those posts, see this help article.

As always, please make sure the email associated with your Tumblr account is one you use regularly. It’s how we get in touch when we need you!
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More details at the link below...

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