Magic Mouse Doubles Apple Market Share

The Magic Mouse has helped Apple double its market share in mice within two months, according to NPD Group sales data.

Apple captured just over 10 percent of the market in November, a first for the company.

"Sales in November were through the roof," Stephen Baker, analyst with the market research firm, told AppleInsider. "[The Magic Mouse] had the best month for a mouse product from Apple that we've ever seen."


The surge wasn't enough to move Apple from its number three position in mice sales overall.

"They're not exactly challenging Logitech or Microsoft at this point, who are far and away the leaders, but they've been No. 3 for a long time," Baker explained.

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