Apple Secretly Registers Another Trademark

Apple has used another dummy corporation to register the 'iGuide' trademark, MacRumors has discovered.

iGuide Media, LLC. is another Delaware-based company whose sole purpose appears to be to obtain a trademark on behalf of Apple, Inc. In this case they have a single trademark application for the term "iGuide" that is currently pending. The application was first filed in December 2007. Again, we found Apple's Senior Trademark Specialist Regina Porter's signatures on the trademark documents linking iGuide Media, LLC to Apple, Inc. Meanwhile, the lawyer handling the paperwork for the iGuide trademark is the same lawyer who filed for the iPhone trademark under Ocean Telecom Services, also on behalf of Apple. Like iSlate, it seems clear that Apple created iGuide Media, LLC to obtain the iGuide trademark.

It's unclear if Apple intends to use the iGuide trademark for a device, an application, or a service of some kind.


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