Apple Posts New Ad for Powerbeats Pro: Zero Dark Project [Video]

Apple has posted a new ad for its Beats Powerbeats Pro wireless earphones. The ad highlights their use in a grueling 280km relay.

In the wilderness of Iceland, 7 runners from Paris Running Club undertook a relay like no other. Fueled by the new Powerbeats Pro, with up to 9 hours of listening time (24 hours with charging case), they faced a daunting 280km to chase a sun that wouldn’t set for days. A daring challenge that changed their lives forever. This is the Zero Dark Project.

You can purchase Powerbeats Pro for $249.95. Take a look at the new ad below!