Adobe Announces 'Auto Reframe' Feature for Premiere Pro That Makes Creating Vertical Content Easy [Video]

Adobe has announced an upcoming feature for Premiere Pro called Auto Reframe that can intelligently reformat footage into vertical, square, and cinematic formats.

Today, we’re excited to announce a new feature coming to Premiere Pro that will be a must-have in the age of content and platform proliferation. Powered by Adobe Sensei, our AI and machine learning technology, Auto Reframe intelligently reframes and reformats video content for different aspect ratios, from square to vertical to cinematic 16:9 versions. Like Content-Aware Fill for video in After Effects (introduced this spring), Auto Reframe uses Adobe Sensei to accelerate manual production tasks, without sacrificing creative control. Through Adobe Sensei, we’re leveraging over a decade of AI and machine learning capabilities built into Adobe’s flagship products.

If you're at IBC, you can check out how Auto Reframe analyzes, crops, and pans footage to prioritize the most compelling parts of your video at Adobe's stand (Hall 7-7.B35).

Take a look at the video below for more details...