In a new report entitled 'Global Bluetooth Headset Sales and Revenue Forecasts 2001 to 2024', Strategy Analytics' Device Technologies (EDT) team forecasts that Apple will be dominant maker of TWS headsets for years to come.
“Apple’s AirPods are the dominant Bluetooth headset in terms of sales volumes and revenues in the TWS segment,” comments Ken Hyers, Director at Strategy Analytics. “Even as other vendors enter the TWS segment, Apple will remain the dominant vendor in the category through the middle of the next decade.”
“Apple held a commanding lead in the TWS segment this year,” comments Ville-Petteri Ukonaho, Associate Director at Strategy Analytics. “Apple took over 50% share in the TWS category in 2019, while its next two closest competitors, Samsung and Xiaomi, each held less than 10%.
“Apple’s lead isn’t surprising since it created the category,” continued Mr. Ukonaho, “but it’s unlikely that any single vendor will replace Apple at the top in terms of volume or revenue in TWS Bluetooth headphones in the foreseeable future.”
“The market for TWS Bluetooth headphones is wide open,” says Ken Hyers. “Prices for TWS chipsets are in freefall. In the last six months prices for them have halved, opening the door for tens, if not hundreds, of new vendors offering inexpensive TWS Bluetooth headphones. With falling prices has come a surge in sales volumes of lower-end versions of TWS Bluetooth headphones. Consumers unable to afford premium TWS Bluetooth headsets from Apple, Bose, Samsung and others now have plenty of less expensive ones to choose from.”
The market for TWS headsets grew over 200% last year and Apple took 71% of revenue. By 2024, wholesale revenues are expected to grow past $100 billion USD.
Currently Apple's AirPods are priced at $249, $199, and $159 but you can get a better price on Amazon.
● AirPods Pro - $234.98 (6% off)
● AirPods AirPods with Wireless Charging Case - $169 (15% off)
● AirPods with Charging Case - $139 (13% off)
More details in the full report linked below.