Apple Expected to Sell Over 100 Million Wireless Earphones in 2020 [Chart]

Apple Expected to Sell Over 100 Million Wireless Earphones in 2020 [Chart]

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Apple is expected to sell more than 100 million true wireless hearables in 2020, according to the latest report from Counterpoint Research.

The global market for true wireless hearables grew over 50% in 4Q19 reaching over 50 million units in the quarter, according to Counterpoint's Hearables Market Tracker. The U.S. segment grew over 75% quarter over quarter and accounted for more than 30% of the global market.

Despite shortages, the launch of the new AirPods Pro model helped Apple achieve 44% growth in 4Q19. The company's market share fell slightly but still topped 40%. Xiaomi kept its second spot ranking thanks to the Redmi Airdots. Samsung was close behind with QCY and JLab taking third and fourth place.

Apple Expected to Sell Over 100 Million Wireless Earphones in 2020 [Chart]

Counterpoint expects Apple to sell over 100 million wireless earphones in 2020:

“We expect Apple to sell more than 100m true wireless hearables in 2020, including AirPods Pros, to maintain their comfortable lead in the market,” said Liz Lee, Senior Analyst at Counterpoint Research. “The real competition will be for second place, especially in the premium market; Samsung, which had success with Galaxy Buds last year, will need further upgrades to those expected in the Galaxy Buds Plus, including noise cancellation and other advanced features and designs, in order to beat its rivals.”

Samsung should be announcing its new Galaxy Buds Plus today. Please download the iClarified app or follow iClarified on Twitter, Facebook, YouTube, and RSS for updates.

If you're thinking of purchasing AirPods, we'd suggest doing it soon as the coronavirus outbreak could affect already constrained supplies.
AirPods With Charging Case - $139 ($20 off)
AirPods With Wireless Charging Case - $169 ($30 off)
AirPods Pro - $249.00

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Apple Expected to Sell Over 100 Million Wireless Earphones in 2020 [Chart]

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