Mattel to Launch Twitter Posting Dog Tag

Mattel is preparing to release Puppy Tweets, a high-tech toy that will allow dogs to post their everyday activities on Twitter

According to the LA Times the dog tag is attached to a dog's collar and randomly generates one of 500 tweets when it detects barking or movement and automatically posts an update to Twitter.


A round of woofing could lead to a tweet of "I bark because I miss you. There, I said it. Now hurry home." A frenzied run through the backyard might garner "I finally caught that tail I've been chasing, and . . . OOUUUCHH!"

Mattel executives caution that the toy is just a toy. It does not provide advanced GPS tracking rather it simply sends out random messages.

"I mean, really what is it telling you?" said Janene Zakrajsek, co-owner of Pussy & Pooch Pethouse and Pawbar, a pet shop with locations in downtown Los Angeles and Long Beach. "It's like a Magic 8 Ball toy."

"It is a new frontier for us," Mattel Brands President Neil Friedman said. "We think it could be the start of a new wave of products for people to interact with their pets."


Puppy Tweets is expected to arrive in stores by fall for $29.99.

Read More [via Mashable]