Porsche Taycan Will Have Apple Music Built-In

Porsche has announced that the new all-electric Taycan will feature Apple Music built-in. The company says this is the first-ever full integration of Apple Music in any vehicle.

From the touchscreen display in the Porsche Advanced Cockpit, Apple Music subscribers can stream over 60 million songs ad-free, thousands of curated playlists, and the Beats 1 global livestream with three-year complimentary in-car music streaming in the Taycan.

“Porsche and Apple Music fit perfectly – we share common values, and the same relentless attitude to user experience, to quality engineering, to design, and to innovation,” says Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG. “Together, we bring innovative digital entertainment technologies in our high-performance sports cars, starting with our fully electric Taycan.”


"Listening to music while driving can be an electrifying feeling," said Oliver Schusser, Vice President of Apple Music and International Content. “Since Apple Music launched, we’ve been working to bring our customers the best music experience possible in the car, and Porsche has been on the cutting edge in this space. Porsche builds sports cars at the highest level and today, with the introduction of the Taycan, customers now can choose Apple Music built-in seamlessly to find the perfect soundtrack for every drive.”

Taycan in-car experience
Drivers can also enjoy the following features and benefits in the Taycan due to the unique collaboration between Porsche and Apple Music:

● Porsche Voice Assistant: Use custom Porsche voice control to request songs, albums, playlists, or radio stations on Apple Music.
● Discover on Broadcast Radio, Listen on Apple Music: Create your own custom station on Apple Music from any song you find while listening to broadcast radio.
● Exclusive Playlists: Listen to curated playlists from Porsche, only on Apple Music.
● In-Car Streaming Data: Complimentary in-car music streaming for 3 years.
Up to Six Months Included: New and existing Porsche owners get up to 6 months free of Apple Music.

Taycan drivers can pair a Burmester High-End Surround Sound System with Apple Digital Masters for studio-quality sound in their vehicle. Taycan also comes with Apple CarPlay support.


Porsche will present the Taycan in September and launch it at the end of the year. The all-wheel drive vehicle with over 600 PS will have an 800-volt architecture, enabling short charging times. The lithium-ion battery will boast a capacity of around 90 kWh.