The GSMA announced the winners of the 15th annual Global Mobile Awards at the 2010 Mobile World Congress in Barcelona. This year the new two-part format comprised an afternoon awards presentation hosted by writer, actor and self-confessed technophile Stephen Fry, followed by an evening celebration party hosted by INQ, where winners were entertained with a showcase set from one of the worlds most famous and successful bands, Duran Duran.
The awards presentation included the winners of 19 categories, covering Mobile Marketing and Advertising, Best Mobile Contribution to Social and Economic Development, the Green Mobile Awards, Mobile Personality of the Year, Mobile Innovation and Mobile Entertainment. At the evening event, two highlight awards were presented, the Best Mobile Handset and the Chairmans Award for outstanding contribution to the growth and success of the mobile industry.
The title was bestowed on Jobs despite his absence.