Apple Acquires AI Video Startup 'Vilynx' [Report]

Apple Acquires AI Video Startup 'Vilynx' [Report]

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Apple acquired AI video startup 'Vilynx Inc' earlier this year, according to a new report from Bloomberg. The Barcelona-based company specialized in advanced artificial intelligence and computer vision technology.

Vilynx had developed technology that could analyze video and generate smart tags to describe its content.

Vilynx is building the most powerful AI Brain to connect people with the content that is relevant to them. Vilynx leverages machine learning and deep learning technology to make content smarter and work harder for publishers. Our unique video preview and recommendation engine technology helps increase online video views by up to 125% and helps drive longer engagement times. We also automatically add smart tags to video content that provides improved search and discoverability of all content. Put this all together and Vilynx enables the ultimate way to personalize content for everyone on an individual level.

Apple Acquires AI Video Startup 'Vilynx' [Report]

Sources say the deal was completed for around $50 million and Apple 'confirmed' the acquisition with its usual statement.

“Apple buys smaller technology companies from time to time and we generally do not discuss our purpose or plans,” the company said.

It's suggested that Apple could use the acquisition to make videos in your camera rolls searchable.

About 50 engineers and data scientists from Vilynx will remain at Apple, including co-founder and CTO Elisenda Bou-Balust. Additionally, Apple will reportedly keep Vilynx's Barcelona office and turn it into an AI research and development center.

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