Apple Posts Holiday Ad for HomePod mini Featuring Tierra Whack [Video]

Apple has posted a new holiday ad for the HomePod mini that features rapper Tierra Whack.

Turn up the holidays with HomePod mini: https://apple.co/338CSHb
A little joy never sounded so big.

Adweek is reporting that this is Apple's annual holiday ad. If it is, the company has certainly taken a different direction than previous years. This year more than any other we will be using Apple products to stay connected to family and loved ones over the holidays, something the ad doesn't address. A heartfelt message about overcoming travel restrictions, quarantine, or even hospitalization, would have written itself.


Additionally, the HomePod mini in space gray is currently sold out at the online Apple Store until after Christmas, though the white model is still set to arrive just before Christmas.

Take a look at the ad below and let us know what you think in the comments.