iPad has everything you need to work, learn, create and play with complete freedom. Big immersive retina displays, available cellular connectivity, and incredible battery life, all in thin and light designs. And with the new iPad Pro supercharged by the Apple M1 chip, there’s an iPad for anyone and anything. Your next computer is not a computer.
The ad was created by TBWAMedia Arts Lab and directed by Matt Aselton. It follows various PC users who are frustrated with their bulky devices and the mess of cables surrounding them. They look wistfully at iPad Pro users enjoying the simplicity of their portable devices.
Take a look at the below! You can purchase the new M1 iPad Pro here.