Viv Digital Magazine Demo for iPad [Video]

Alexx Henry teamed up with co-directors Cory Strassburger and Ming Hsiung to produce a motion magazine cover and feature spread for Viv Mag - an all digital magazine, which would allow us to create content that will be able to live on the iPad and other tablet devices where digital magazines can live.

This is the first time Viv is doing editorial content with the iPad in mind. Their first animated cover features Ed and Rachelle Begley as they magically transform a red carpet swarmed by paparazzi into a green paradise. For the interactive living spread, the subject matter was 'Your Worst Sex Fears Banished'.

Take a look at the demo and a featurette, which goes behind the scenes and shows how it was put together.


[via Mashable]