iPad Version of WSJ to Cost $17.99/Month

The Wall Street Journal is reporting that the an iPad subscription to the journal will cost $17.99 per month.

In the article, the WSJ also reveals the advertising plans of several companies hoping to find success on the iPad.

Time Magazine
- signed up Unilever, Toyota Motor , Fidelity Investments and 3+ others
- $200,000 apiece for a single ad spot in each of the first eight issues


Condé Nast Publications, Wired
- offers different levels of ad functionality depending on number of ad pages bought
- eight pages bought in a single issue will allow video and other extra features

Time Inc, Sport Illustrated
- showcasing three video-heavy ad prototypes
- ex. Ford Mustang that includes an arcade-style driving game using accelerometer

Men's Health
- will offer users 10 free pages of April and May editions
- Gillette Odor Shield products will be the only advertiser for the "preview issue"
- full iPad issue will cost $4.99

Hearst Magazines, Esquire
- leaning towards issue without advertisements for $2.99


The Wall Street Journal
- signed six advertisers, including Coca-Cola and FedEx
- a four-month ad package costs $400,000
- $17.99 a month for iPad subscription

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