October 7, 2022
Google Introduces 'Privacy Sandbox' on Android

Google Introduces 'Privacy Sandbox' on Android

Posted February 16, 2022 at 5:13pm by iClarified · 2221 views
Google has introduced an upcoming 'Privacy Sandbox' feature for Android that will limit sharing of user data with third parties and operate without cross-app identifiers, including advertising ID.

Today, we’re announcing a multi-year initiative to build the Privacy Sandbox on Android, with the goal of introducing new, more private advertising solutions. Specifically, these solutions will limit sharing of user data with third parties and operate without cross-app identifiers, including advertising ID. We’re also exploring technologies that reduce the potential for covert data collection, including safer ways for apps to integrate with advertising SDKs.

The feature is somewhat similar to Apple's App Tracking Transparency; however, it aims to support mobile advertising while enhancing user privacy.

In the announcement, Google criticizes Apple's "blunt approach" as ineffective.

---
Blunt approaches are proving ineffective
​​We realize that other platforms have taken a different approach to ads privacy, bluntly restricting existing technologies used by developers and advertisers. We believe that — without first providing a privacy-preserving alternative path — such approaches can be ineffective and lead to worse outcomes for user privacy and developer businesses.

Our goal with the Privacy Sandbox on Android is to develop effective and privacy enhancing advertising solutions, where users know their information is protected, and developers and businesses have the tools to succeed on mobile. While we design, build and test these new solutions, we plan to support existing ads platform features for at least two years, and we intend to provide substantial notice ahead of any future changes.
---

Developers can review Google's initial design proposals and share feedback at the link below...

Read More


Google Introduces 'Privacy Sandbox' on Android
Add Comment
Would you like to be notified when someone replies or adds a new comment?
Yes (All Threads)
Yes (This Thread Only)
No
iClarified Icon
Notifications
Would you like to be notified when we post a new Apple news article or tutorial?
Yes
No
Comments
You must login or register to add a comment...
Recent. Read the latest Apple News.
RECENT
Tutorials. Help is here.
TUTORIALS
How to Turn On the iPhone Startup Sound [Video]
How to Take 48MP Photos on iPhone 14 Pro [Video]
How to Turn On iPhone Developer Mode [Video]
AppleTV Firmware Download Locations
Where To Download iPhone Firmware Files From
Deals. Save on Apple devices and accessories.
DEALS