Greystripe Announces iFlash Ad Units for iPad

Greystripe has announced their latest iFlash ad units will launch in May. The iFlash ad units will allow advertisers to deliver their existing Flash creatives on the iPhone and iPad. Greystripe’s iFlash technology has already delivered great results on the iPhone. According to results from surveys conducted by comScore, Greystripe’s iFlash mobile advertising outperforms web advertising norms.

Greystripe takes ads created using Flash and transcodes them to run on the iPhone and iPad. Advertisers reportedly see higher performance with iFlash ads in mobile, compared to the same online campaigns, with average CTRs well above 1%.

With the recent introduction of the iPad, the line between mobile phones and the PC is blurring, and advertisers have an increasing need to leverage the same creatives across digital mediums. iFlash ad units offer Greystripe’s wide advertiser base an automated, scalable and seamless platform for delivering their existing IAB standard Flash creatives on the iPhone and iPad. Running the same creatives on multiple platforms allows advertisers to directly compare results by platform.


Results from comScore surveys show that iFlash ad campaigns outperform online campaigns:
- Total awareness of brand: 10.4% lift with iFlash ads on the Greystripe network versus 2.0% lift from online
- Awareness of ad: 23.3% lift with iFlash ads on the Greystripe network versus 3.0% point lift from online
- Likelihood to recommend brand: 3.4% point lift with iFlash ads on the Greystripe network versus 1.0% point lift from online
- Intent to purchase/watch: 4.7% lift with iFlash ads on the Greystripe network versus 4.0% point lift from online

“We’re committed to making it easy for advertisers to achieve results in mobile by removing barriers to execution and offering the engaging power of Flash-authored creatives on the iPhone and iPad,” said Michael Chang, CEO for Greystripe.