HBO Max Updates Apple TV App With Stability Improvements, New Features

WarnerMedia has announced an update to its HBO Max app for the Apple TV that will bring improvements to stability and new features, reports Variety.

The new tvOS app is built on a cross-platform app created by You.i, a company WarnerMedia acquired in December 2020. Although, visually the app is not that different from the previous version, it has a number of enhancements including easier sign-in and and sign-up, the ability to skip credits, a new homepage view with a scrollable 'hero' banner, and a full 'My Stuff' experience.

The upgraded HBO Max for Apple TV provides more user-curation capabilities with a full “My Stuff” experience that allows users to edit and sort their My List and Continue Watching lists. Eventually, the new HBO Max app for Apple TV will be able to take advantage the devices’ processing horsepower to provide more dynamic interface animations — “cooler, whiz-bang stuff,” said Sarah Lyons, WarnerMedia’s EVP, direct-to-consumer global product management.


When WarnerMedia launched HBO Max, it used the existing code base for HBO Go and HBO Now to speed up time to market. “But we knew that original platform was not designed for a big content catalog or international distribution,” Lyons said. “We knew we would have to replatform it later.”

The new code base has already been rolled out to Roku, PlayStation, Android, Samsung, LG, Vizio, Vodafone, Comcast Xfinity X1 and Flex, and Cox Contour. After the Apple TV, a new version will be released for Fire TV, followed by enhancements to the web version.

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