Netflix Introduces 'Double Thumbs Up' Button

Netflix has introduced a 'Double Thumbs Up' button as a new way for subscribers to let the company know what type of shows they want to see more of.

The option will be available next to the regular Thumbs Up and Thumbs Down buttons on TV, Web, Android and iOS mobile devices starting today.

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Our current Thumbs Up and Thumbs Down buttons are a good way for you to tell us how you feel about a series or film, and in return, you get a profile that’s better personalized to your taste. However, we’ve learned over time that these feelings can go beyond a simple like or dislike. Providing an additional way to tell us when you’re really into something means a profile with recommendations that better reflect what you enjoy.


Consider Double Thumbs Up as a way to fine-tune your recommendations to see even more series or films influenced by what you love. A Thumbs Up still lets us know what you liked, so we use this response to make similar recommendations. But a Double Thumbs Up tells us what you loved and helps us get even more specific with your recommendations. For example, if you loved Bridgerton, you might see even more shows or films starring the cast, or from Shondaland.
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Check out the screenshots below...