June 24, 2024
Google Launches 'Get the Message' Campaign to Push Apple Into Adopting RCS

Google Launches 'Get the Message' Campaign to Push Apple Into Adopting RCS

Posted August 10, 2022 at 1:54am by iClarified
Google has launched a new 'Get the Message' campaign in an effort to push Apple into adopting RCS over SMS. This follows Google SVP Hiroshi Lockheimer accusing Apple of holding back the industry and using iMessage to bully users into buying iPhones.

It’s not about the color of the bubbles. It’s the blurry videos, broken group chats, missing read receipts and typing indicators, no texting over Wi-Fi, and more. These problems exist because Apple refuses to adopt modern texting standards when people with iPhones and Android phones text each other.

Apple turns texts between iPhones and Android phones into SMS and MMS, out-of-date technologies from the 90s and 00s. But Apple can adopt RCS—the modern industry standard—for these threads instead. Solving the problem without changing your iPhone to iPhone conversations and making messaging better for everyone.

Google Launches 'Get the Message' Campaign to Push Apple Into Adopting RCS

Google has created a 'Get the Message' website which details why it wants Apple to support RCS and urges users to tweet @Apple to #GetTheMessage. The company has also produced a video that you can watch below...

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Comments (3)
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wanted - August 10, 2022 at 7:23am
Just to add on why apple still uses sms it’s because some countries in the world still uses the technology…and apple is a global and not local… So keep up @Apple for thinking about everyone out there..👍🏽
mrno78 - August 10, 2022 at 4:50am
I have Android work phone. And I don’t see any diference between RCS and SMS. Lets be honest in this point of time who uses SMS? Nobody! You have ton of apps like Viber, WhatsApp, Line… Even my 70 year parents dont use it. Hell I used SMS just to pay parking now not even for that. Coz there’s a fkn app for that!!! So who gives a 💩 about SMS/RCS
arvrgalaxy - August 10, 2022 at 3:46am
No No apple will release RCS but in iOS 26, When people will forget what SMS was... sometimes apple takes time to realise what they need to innovate rather than just selling devices.
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