Amazon Unveils New 'Fire TV Omni QLED Series' 4K UHD Smart TVs

Amazon has unveiled a new 'Fire TV Omni QLED Series' of 4K UHD smart TVs, featuring a new Ambient Experience.

Reimagining what you can expect from a smart television, the Omni QLED Series combines the Omni Series’ trademark performance, value, and hands-free Alexa controls with new ambient features that turn the TV into an always-smart device when not streaming. The Omni QLED Series features a new stunning 4K Quantum Dot Technology (QLED) display with full-array local dimming of up to 96 zones, plus support for both Dolby Vision IQ and HDR10+ Adaptive, providing an immersive, cinematic experience. Plus, with hands-free Alexa, you can find apps, discover shows, manage playback, and control the entire Ambient Experience using your voice.

“We’ve all been buying so-called smart TVs for decades, but they’re really not all that smart—and for much of the day, they’re not beautiful or useful either,” said Daniel Rausch, vice president of Amazon Entertainment Devices and Services. “The Omni QLED Series delivers stunning artwork, glanceable information, hands-free controls, and so much more–it reimagines what customers can expect from a smart TV.”

Premium 4K Picture Quality
The Omni QLED Series’ premium picture quality creates a truly cinematic experience for the home. The vibrant wide color gamut 4K QLED display delivers vivid, lifelike picture quality with rich colors and full-array local dimming. Up to 96 dimming zones provide heightened contrast that adjusts independently to increase or reduce lighting intensity, unlocking details in dark areas and revealing subtle tones that might be lost in the brightest parts of the picture.

The Omni QLED Series offers the latest in picture quality formats to provide the best viewing experience with built-in support for HDR10+, HLG, and, for the first time on Fire TV, Dolby Vision IQ and HDR10+ Adaptive. A new Adaptive Brightness feature also uses the Omni QLED Series’ ambient light sensor to dynamically change brightness levels, providing optimal contrast across content sources, formats, and lighting conditions.





Ambient Experience, Truly Smart TV
The Omni QLED Series is the first Fire TV to feature the all-new Ambient Experience, which completely transforms the largest screen in your home. When not streaming, the Omni QLED Series uses its built-in presence sensors to detect when a person enters the room and switches to the beautiful and informative Ambient Experience. Instead of a blank screen, the TV uses the power of Alexa to enable you to see helpful information, manage your smart home, listen to or discover new content, and view artwork or family photos. The new Fire TV Ambient Experience can be controlled hands-free and includes:

● Gallery-quality art and personal photos: With the Omni QLED Series, you can turn your television into an in-home art gallery or personal photos display. You get free access to a growing collection of more than 1,500 gallery-quality photos and curated art pieces with a broad range of artistic styles that will suit any taste. With no monthly subscription required, the collection of photography and fine art includes diverse work from artists who capture unique natural environments and landscapes from around the world—from the Arctic to the deep ocean—as well as abstract motion pieces, calm motion landscapes, and Impressionist paintings. You can also choose to display collections from The National Gallery of Art and The Art Institute of Chicago. Learn more about the art collections by asking things like, “Alexa, when was this painted?” or “Alexa, tell me more about this artwork.” Coming later this year, you can also get ready to support your favorite soccer team with a selection of custom images from FOX Sports ahead of its coverage of the biggest international soccer tournament. The TV can also showcase your personal photo collections and cherished moments. Just ask, “Alexa, show me pictures from last summer,” or ask “Alexa, where was this photo taken?” to learn more about any image.



● Alexa Widgets: Powered by Alexa, new widgets are optimized for the TV, providing glanceable information to keep you informed throughout the day. See your schedule with Calendars and Reminders, leave Sticky Notes for other family members, control other smart devices like a thermostat or Ring doorbell through Smart Home Favorites, view the latest news headlines, and much more. Widgets can be customized, collapsed, or expanded to match what your home needs. Just ask, “Alexa, what widgets can I add?”



● Hands-free Music: The Omni QLED Series Ambient Experience puts music right at the center of the room, with or without the television screen on. You can listen to music, podcasts, or audiobooks, or ask Alexa to start playing audio from services like Amazon Music, Spotify, iHeart Radio, TuneIn, Apple Podcasts, and Audible.

● Content Discovery: Alexa’s deep integration with the Omni QLED Series will help you discover what to watch next. The “What Should I Watch” widget provides you with entertainment recommendations based on the day’s top-trending video titles on Fire TV. You can also ask Alexa to help choose a show based on recently released titles, genres, and much more. Just say, “Alexa, show me new comedies” or “Alexa, play Thursday Night Football,” and Alexa will help guide you to a title that is right for you.

● Alexa Routines: You can use thousands of Alexa Routines and Skills to control your smart home and entertainment settings. For example, just say, “Alexa, start my day” to kick-start a routine that displays a motion image of a sunrise, shows the weather, and plays your favorite music.
Privacy and Control: The Omni QLED Series puts you in control of the Ambient Experience. You can electronically disconnect the far-field microphone with the flip of a switch. Features can also be easily tuned to your preferences, such as turning presence detection off and setting quiet hours for glanceable information.




Pricing and Availability
The Fire TV Omni QLED Series are available to order now for $799.99 (65-inch) and $1,099.99 (75-inch).