Apple Captures 31% of TWS Market Following AirPods Pro 2 Launch [Chart]

Despite a 4% decline in the global smart personal audio market in Q3 2022, the True Wireless Stereo category grew 6% to 76.9 million units in the quarter.

According to Canalys, Apple (including Beats) saw a 34% increase in shipments and 31% market share thanks to the launch of the AirPods Pro 2. Samsung (including Harman subsidiaries) captured second place, but its shipments fell 15% despite a new Galaxy Buds2 Pro launch. India's boAt took third place with a 5% market share, but its growth rate slowed to 50%. Finally, Xiaomi and Skullcandy came fourth and fifth with 4% and 3% shares respectively.

Market leader Apple's AirPods Pro 2 launch gave the vendor a boost. It shipped 4.2 million units, accounting for 20% of all AirPods shipments. Despite also launching its latest flagship model, Samsung faced a different situation as Galaxy Buds shipments fell by 25%.


"The late August shipping date and the higher selling price of the Galaxy Buds2 Pro limited the market performance of the Galaxy Bud series in Q3," said Canalys Research Analyst Sherry Jin. "Samsung also took a more conservative approach in its bundling activities in Q3 to uphold the flagship positioning of its Pro series in its launch quarter."

More details in the full report linked below. Note: AirPods Pro 2 are still on sale for $199.99.

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