Jonathan Ive Designs New 'Magically Transforming Red Nose' for Comic Relief [Video]

Apple's former head of design, Sir Jony Ive, has created a brand new 'magically transforming Red Nose' for Comic Relief.

The British charity holds an annual Red Nose Day fundraising campaign, raising money to end the cycle of child poverty and ensure a healthy future for all children. This year, Red Nose Day takes place on Friday, March 17th.

Over the past year, Comic Relief's famous round icon has been through the most dramatic makeover since its debut in 1988. Designed by Jony Ive, the creative genius behind Apple's most sought-after products, this truly is a Red Nose like no other.


Made almost entirely from plant-based materials, the Red Nose starts as a tiny, flat crescent and springs into a beautiful honeycomb-paper sphere. It is now available to buy on Amazon(opens in new window), the new home of the Red Nose.



To celebrate this new chapter for the Red Nose, Richard Curtis and Sir Lenny Henry – the co-founders of Comic Relief – have teamed up with Diane Morgan on a new film to proudly present the new look and feel of the little Red Nose that makes a really big difference. Check it out below.

"We've grown up with Comic Relief and are proud to support their remarkable work," says Jony Ive. "This new and seemingly simple Red Nose has been a fabulously complex little object to design and make and has involved our entire team. We hope it brings a little moment of joy to everyone who wears one."




"The Red Nose has always been a tiny thing that makes a huge difference," says Richard Curtis. "It's been on quite a journey over the past three decades and has transformed in the most wonderful ways – from a slightly painful piece of plastic to a tomato to a sponge to woodland themed creatures. Now we enter a new era and are delighted to bring you a completely new Red Nose to enjoy, thanks to our friend the design genius, Jony Ive."

"One thing that will never change though, is that when you buy a Nose you help to change lives. We know times are tough for many people right now, and I'd like to say a huge thank you to everyone who supports us this year. We really hope you enjoy our new Nose and wear it with pride this Red Nose Day, knowing the difference you are making."

You can purchase a Red Nose from Amazon here.

Find out how to get involved and help people through the toughest times of their lives at www.comicrelief.com/rednoseday.