Apple Launches Peer Group Benchmarks for App Developers

Apple has announced the launch of Peer Group Benchmarks, allowing developers to compare their app performance with similar apps on the App Store.

---
Starting today, you can put your app's performance into context using peer group benchmarks, which compare your app's performance to that of similar apps on the App Store. Now you'll have even more insights to help you identify growth opportunities.

Peer group benchmarks provide powerful new insights across the customer journey, so you can better understand what works well for your app and find opportunities for improvement. Apps are placed into groups based on their App Store category, business model, and download volume to ensure relevant comparisons. Using industry-leading differential privacy techniques, peer group benchmarks provide relevant and actionable insights — all while keeping the performance of individual apps private.


Review your new benchmark data, then leverage other tools in App Store Connect to improve conversion rates, proceeds, crash rates, and user retention. You can test different elements of your product page to find out which resonate with people most, create additional product page versions to highlight specific features or content, get feedback on beta versions of your app, offer in‑app events to encourage engagement, and so much more.
---

To find the new benchmarks, log into App Store Connect, open App Analytics, select your app, then choose Benchmarks from the menu.

More details at the link below...

Read More