May 18, 2024
Apple Watch Shipments Grew 22% in China Last Year [Chart]

Apple Watch Shipments Grew 22% in China Last Year [Chart]

Posted March 23, 2023 at 6:37pm by iClarified
Apple increased its shipments of Apple Watch in China by 22% last year, despite the overall market dropping 9.3%, according to Counterpoint Research. Apple captured 20% of the Chinese market in 2022, up from 15% in 2021; however, it came in second to Huawei which captured 27% of the market.

Senior Analyst Shenghao Bai said, "China's strict anti-COVID policies impacted consumer sentiment in 2022. Curbs on movement and remote education regulations further impacted the demand for kids' smartwatches in the country, the world's biggest kids' smartwatch market, and their shipments fell 25% YoY. From key brands' perspective, only Huawei, Apple and OPPO achieved YoY growth, driven by the success of their new launches."

Notably, the high-to-premium segments of the market saw the biggest share rise in 2022. Shipments in the $301-$400 segment grew 46% YoY, while shipments in the >$401 segment grew 1292% YoY. The
Apple Watch Shipments Grew 22% in China Last Year [Chart]


Brands summary
● Huawei enjoys a good reputation among Chinese consumers. Driven by price cuts, its Children Watch 4 Pro ranked first in the bestseller list for the market in 2022. The Watch 3 Pro and GT 3 (46mm) were the other two top-three models for Huawei. The brand benefited from its relatively more focus on HLOS smartwatches, with its HLOS smartwatch shipments doubling in 2022 to support Huawei's 9% YoY growth in 2022.
● Good sales of Apple's Watch Series 7 models, coupled with the newly released Watch Series 8 and Ultra models, helped Apple register 22% YoY shipment growth in China. Continued innovation in health monitoring functions, as well as the perfect data and interaction experience, drove Apple's growth. Meanwhile, the Ultra has created a new segment of professional smartwatches, which helped Apple dominate the premium segments.
● BBK (imoo) recorded a double-digit shipment decline YoY. BBK relies more on offline channels, which were impacted by the strict COVID policy in 2022. Although the brand's Q1A and Z6A models ranked second and third respectively in the China smartwatch market in 2022, its newly launched Z8 and D3 models failed to overtake previous annual sales leaders Z3 and Z5.
● Xiaomi's smartwatches mainly belong to the ● OPPO saw a 105% YoY gain in 2022, mainly driven by its newly released Watch 3 Series. Its market share also increased to 3%.

More details in the full report linked below...

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Apple Watch Shipments Grew 22% in China Last Year [Chart]


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