Apple Touts Revenue Growth for Small App Store Developers

Apple is touting 71% revenue growth for small developers on the App Store from 2020 to 2022. The data comes from a new company supported study conducted by Analysis Group. Only developers with fewer than one million downloads and less than $1 million in earnings were considered to be small developers.

Developers of all sizes have built successful businesses while benefiting from the App Store's global reach in 175 countries and over 40 languages, and Apple's installed base of over 2 billion active devices around the world. In 2022, nearly 80 percent of small developers were active on multiple storefronts and about 40 percent of total app downloads from all small developers came from users outside of each developer's home country. Additionally, the economists found that developers who monetize their apps by selling digital goods and services on multiple storefronts have earnings from users on more than 40 storefronts on average.




Some highlights from the study include:
● More than 90% of developers on the App Store were considered small developers
● 40% of total downloads of apps from all small developers came from users outside of each developer's home country
● Earnings of small developers who were active in 2020 increased by 71% in 2022
● Growth rate in earnings of small developers who were active in 2020 continues to exceed that of large developers
● Over 40% of developers who earned more than $1 million in 2022 were either not on the App Store or had less than $10,000 in earnings five years before

Analysis Group economists also found that thousands of new developers and entrepreneurs joined the App Store in 2022 from all over the world. Of this set of new developers, approximately 25 percent came from Europe, 23 percent from China, 14 percent from the U.S., 4 percent from Japan, and 35 percent from other regions including South Korea, India, and Brazil.

More details in the full report linked below...

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