May 25, 2024
Apple Reimagines Its First Ever Retail Store [Images]

Apple Reimagines Its First Ever Retail Store [Images]

Posted May 20, 2023 at 2:00pm by iClarified
Apple has announced the reopening of a 'beautifully reimagined' Tysons Corner Apple Store, its first ever retail store.

Today, Apple Tysons Corner reopens in the heart of Fairfax County, Virginia. The Apple Store location opened its doors to customers 22 years ago on May 19, 2001, introducing the magic of Apple retail to the world. Apple has since opened over 500 Apple Store locations around the world.

"From the moment we opened our first store at Tysons Corner in northern Virginia, we have prided ourselves on delivering an unparalleled retail experience where our customers can discover products and services that unlock creativity and empower them to do incredible things," said Tim Cook, Apple's CEO. "Today we're thrilled to welcome customers to the beautifully reimagined Apple Tysons Corner."


"For 22 years, we've been building and deepening relationships with our customers at Apple Tysons Corner, and we're incredibly excited to invite the community to this beautiful new space where the best of Apple comes together," said Deirdre O'Brien, Apple's senior vice president of Retail. "Our team is ready to provide exceptional service and help everyone get the most out of Apple's latest products and services."

Apple Reimagines Its First Ever Retail Store [Images]


The Apple Retail Experience


Apple Tysons Corner customers will be supported by over 100 talented team members. The team is ready to help the local community discover and shop the iPhone 14 lineup, with its incredible camera capabilities, amazing battery life, and a groundbreaking suite of health and safety features.
Visitors can take a deeper look at the Apple Watch lineup in the newly designed avenue featuring a dedicated space for a more personalized shopping experience. The Genius Bar features a reimagined counter perfect for face-to-face conversations during hands-on technical and hardware support.

Apple Reimagines Its First Ever Retail Store [Images]


At Apple Tysons Corner, Today at Apple participants can explore the latest Apple products and learn how to get started on their new device. The free Apple-led programming includes:
● Skills: Getting Started with Mac.
● Video Skills: Recording Techniques with iPhone.
● Art Skills: Getting Started with Procreate.
● Photo Skills: Photography on iPhone.Universal Design

Apple Reimagines Its First Ever Retail Store [Images]

Apple Tysons Corner is centered on universal design principles, creating an inviting space where everyone is welcome. The store offers varied table and seating heights, as well as access routes that give wheelchair users more space to navigate. For hearing aid users, the store offers a portable hearing loop that can be used anywhere. And at the Today at Apple table, an assistive listening loop gives them the chance to tune in to the session, offering a more accessible customer experience.

Apple Reimagines Its First Ever Retail Store [Images]


Sustainability in Stores


As part of Apple's commitment to sustainability, Apple Tysons Corner has made significant reductions in petrochemical and carbon-intensive materials. The uniquely designed ceiling is made of biogenic acoustic panels and baffles, minimizing the dependency on metals, while the flooring is created with biopolymers, reducing the need for chemical resins. Like all Apple facilities, Apple Tysons Corner runs on 100 percent renewable energy and is carbon neutral.


Apple Reimagines Its First Ever Retail Store [Images]

Apple Reimagines Its First Ever Retail Store [Images]

Apple Reimagines Its First Ever Retail Store [Images]
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