iPhone 15 Pro Max to Start Mass Shipments This Week [Kuo]

Apple will begin mass shipments of its next generation iPhone 15 Pro Max this week, contrary to rumors of a delay, according to TF International Securities analyst Ming-Chi Kuo.

In a post on Medium, Kuo says that the market is overly conservative on iPhone 15 shipments in 2H24 which could lead to a correction in the stock price.

The market is concerned that iPhone 15 shipments will be further cut due to supply chain issues (my estimate of 80 million units vs. conservative views of 70–80 million units), especially iPhone 15 Pro Max shipments will be delayed. However, the fact is that the iPhone 15 Pro Max will start mass shipments this week, and Apple is also increasing shipments of legacy models simultaneously. With the market being overly conservative on iPhone/iPhone 15 2H24 shipments, leading to a correction in the stock price and a favorable trading sentiment for new product announcements, Apple stock may have a rebound opportunity in the near term.


Kuo expects Apple to ship 220-225 million smartphones this year. That could edge out Samsung's estimated shipments of 220 million, making Apple the largest smartphone maker in 2023. Additionally, the analyst believes Apple is targeting shipments of 250 million iPhones in 2024, which could help the company outperform Samsung next year as well.

We're expecting Apple to unveil its new iPhone 15 models on September 12, ahead of a September 22 release.

More details in the full report linked below...

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