![Why is Apple so Innovative? [Video]](/images/news/9358/32527/32527-64.png "Why is Apple so Innovative? [Video]")
Year after year Apple is more innovative than all their competition. Why is it that they seem to have something different?
Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.
Below you can view his September presentation at TED.
Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.
Below you can view his September presentation at TED.
![David Pogue's 'Apple: The First 50 Years' Hardcover Drops to $34 (32% Off) [Deal]](/images/news/100415/100415/100415-160.jpg "David Pogue's 'Apple: The First 50 Years' Hardcover Drops to $34 (32% Off) [Deal]")
