Apple Shares New Ad for iPhone and Apple Watch: 'Big Fish' [Video]

Apple has shared a new ad for iPhone and Apple Watch entitled, 'Big Fish'.

Double tap to snap a photo. iPhone + Apple Watch Series 9.

The ad features a fisherman using his iPhone's camera to take a picture of a big catch. The iPhone isn't nearby, so he uses the Double Tap gesture on Apple Watch Series 9 to remotely snap the photo.


On Apple Watch Series 9, tap your index finger and thumb together twice to answer a call, reply to a message, see and scroll through your Smart Stack, and more. When you use a double tap, the Double Tap icon appears at the top of the display. If you use the double tap gesture and it's not available for a particular screen, the Double Tap icon shakes from side to side.

Apple Watch Series 9 is currently on sale for 25% off!

Take a look at the ad below...