Google Bought Simplify Media to Power Sync for iTunes Competitor

Google has announced that it purchased Simplify Media to power syncing for it's new iTunes competitor on the web, according to TechCrunch.

Google VP Vic Gundotra said that Simplify’s technology will be used to offer a desktop app that will give you access to all of your (DRM-free) media on your Android devices remotely, using Google’s new iTunes competitor on the web.

In March, Simplify Media pulled all their iPhone applications saying they were heading in a new direction. We now know that direction was Google.


"After developing the technology behind Simplify Media for over 4 years, it is time for us to take it in a new direction. In order to focus on this transition, we will no longer be offering the current software to new users. Today we are removing the Simplify iPhone applications from the App Store, and new account creation will be disabled shortly after that. However, existing Simplify accounts and clients will continue to work fine."

Read More