Instagram Announces New 'Edits' Video Editing App for iPhone

Instagram, owned by Meta, has announced a new 'Edits' video app for iPhone following the U.S. ban of ByteDance's popular TikTok and CapCut apps.

Instagram head Adam Mosseri announced the app in a post on Threads today...

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Today we're announcing a new app called "Edits," for those of you who are passionate about making videos on your phone. There's a lot going on right now, but no matter what happens it's our job to provide the best possible tools for creators.


Edits is more than a video editing app, it's a full suite of creative tools. There will be a dedicated tab for inspiration, another to keep track of any early ideas you might have, a much higher quality camera which I used to record this video, all the editing tools you'd expect, the ability to share drafts with friends and other creators, and, if you decide to share your videos on Instagram, powerful insights on how those videos do.

You can preorder the app today in the iOS App Store, and it's coming to Android soon. The app won't be available to download till next month, and in the meantime we're going to work with a handful of video creators to get their feedback and improve the experience. More to come soon.
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The Edits app is already available to pre-order in the Apple App Store.

Here's a closer look at its features...


Simplify your creative process
● Export your videos with no watermark and share to any platform.
● Keep track of all your drafts and videos in one place.
● Capture high-quality clips up to 10 minutes long and start editing right away.
● Easily share to Instagram in 1080p.

Create and edit with powerful tools
● Edit videos with single-frame precision.
● Get the look you want with camera settings for resolution, framerate and dynamic range, plus upgraded flash and zoom controls.
● Bring images to life with AI animation.
● Change up your background with green screen or add a video overlay.
● Choose from a variety of fonts, sound and voice effects, video filters, stickers and more.
● Enhance audio to make voices clearer and remove background noise.
● Generate captions automatically and customize how they appear in your video.

Inform your next creative decisions
● Track how your reels are performing with a live insights dashboard.
● Get a breakdown of engagement for followers and non-followers.
● Understand what affects if your reel gets recommended, like skip rate.
● Plan your next videos based on what's working for your audience.

You can 'pre-order' the free app at the link below. It's expected to arrive on March 13, 2025. Note that CapCut could be restored today or tomorrow if Trump's expected executive order covers that app as well as TikTok.

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