Tim Cook Shares OK Go Music Video Shot on iPhone

Apple CEO Tim Cook shared a music video from OK Go today that was shot on iPhone.

In a post on X, Cook said:


@okgo knows how to make an incredible music video! #ShotOniPhone

The song, titled A Stone Only Rolls Downhill, reportedly combines 64 videos filmed on 64 iPhones and required 1,043 takes over eight days to complete. In total, 34 collaborators dedicated over 577 hours of preparation to the project.

You can watch the music video below:



A behind-the-scenes look at how the video was produced has also been posted: