Apple Shares New Mother's Day Ad: 'A Gift for Mom' [Video]

Apple has shared a new ad for Mother's Day entitled, 'A Gift for Mom.'

The heartwarming video follows a father, Sam, who spent an entire year capturing everyday moments of his newborn son in spatial video using the iPhone. As a surprise for his wife, Khulan, he carefully edited the footage into a home movie designed to be experienced on Apple Vision Pro—letting her relive those precious first memories in immersive detail.


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For one whole year, Khulan and Sam filmed their newborn son in spatial video on iPhone. Sam secretly edited the spatial videos into a home movie for Khulan to watch on Apple Vision Pro.

For Mother's Day, Sam surprised her with the home movie and a chance to relive her memories as if she was there again. Watch to see her reaction.
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You can take spatial photos and record spatial videos on iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max (iOS 18 or later) and on iPhone 15 Pro and iPhone 15 Pro Max (iOS 18.1 or later).

Take a look at the ad below...