Apple Shares New Apple Arcade Ad: 'Hold That Train!' [Video]

Apple has shared a new ad for Apple Arcade entitled, 'Hold That Train!'.

Bring hundreds of games with you. Fun for all. All on iPhone.

The ad features a family rushing to catch a train alongside characters from popular Apple Arcade games. The tagline then reads, "Take hundreds of games with you."


The spot highlights the portability of the service, which offers a catalog of over 200 titles. Apple continues to expand this library, recently adding nine new games including Angry Birds Bounce and UNO: Arcade Edition. Characters from titles like WHAT THE CAR?, Sneaky Sasquatch, and Hello Kitty Island Adventure are featured in the ad.

Apple Arcade is also a key component of the new dedicated Games app that Apple is expected to launch later this year. The app will serve as a central hub for game downloads and social features across all of the company's devices.

Apple Arcade is available for $6.99 (U.S.) per month with a one-month free trial. It's also part of Apple One's Individual, Family, and Premier monthly plans. An Apple Arcade subscription gives a family of up to six unlimited access to all the games in its catalog, with no ads or in-app purchases.

You can watch the new ad below...