Admob, owned by Google, has announced that its iPad App SDK is available for publisher to download and install.
Our new SDK is unified across all devices running the iPhone OS, which means that developers can download one binary for development across all Apple iPhone OS devices – iPhone, iPod touch, and iPad. AdMob's unified iPhone SDK makes it easier for developers to quickly integrate our code and start monetizing their applications.
The new SDK supports two ad formats in native iPad applications: text & tile ads and image ads. Both of these ad formats are available in the three IAB standard ad sizes: 300×250, 728×90, and 468×60.
iPad Text & Tile Ads The new text & tile ad formats contain the same 35 characters as our standard CPC text ads and are easy to create directly in the AdMob interface. The 35 characters of text are automatically re-formatted into all three ad sizes depending on which size ads publishers have implemented in their app.
iPad Image Ads Image ads become broadly available starting next week. We recommend advertisers using image ads provide all three ad sizes to maximize the reach of their campaign.
We're already working with advertisers to create compelling iPad campaigns. Amazon.com is currently running a campaign promoting their Kindle for iPad app:
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