Apple Shares New Camera Control Ad for iPhone 16 Pro: Snap-a-Mole [Video]

Apple has shared a new Camera Control ad for the iPhone 16 Pro entitled, 'Snap-a-Mole'.

Never miss a shot with Camera Control. An easier way to access your camera, adjust functions like zoom, exposure, or depth of field, and toggle between Photographic Styles.


On iPhone 16 and iPhone 16 Pro models, the Camera Control button combines a force sensor, capacitive touch, and a physical switch to let users quickly launch the camera and adjust settings with a swipe.

In the ad, a photographer uses the feature to snap photos of moles as they quickly pop out of their holes.

Take a look at the ad below...