A Closer Look at the iPhone 4's Retina Display

The Retina display on iPhone 4 is the sharpest, most vibrant, highest-resolution phone screen ever, with four times the pixel count of previous iPhone models.

The pixel density is so high that the human eye is unable to distinguish individual pixels. Which makes text amazingly crisp and images stunningly sharp.

In a word, resolutionary.
By developing pixels a mere 78 micrometers wide, Apple engineers were able to pack four times the number of pixels into the same 3.5-inch (diagonal) screen found on earlier iPhone models. The resulting pixel density of iPhone 4 "326 pixels per inch" makes text and graphics look smooth and continuous at any size.


Brilliant, no matter how you look at it.
The iPhone 4 Retina display uses technology called IPS (in-plane switching) - the same technology used in the Apple LED Cinema Display and iPad - to achieve a wider viewing angle than on typical LCDs. Which means you can hold iPhone 4 almost any way you want and still get a brilliant picture. That's perfect when you're sharing photos with a friend or moving your iPhone around while playing a driving or flying game. In addition, the Retina display offers four times the contrast ratio of previous models, so whites are brighter, blacks are darker, and everything is more beautiful.

Advancements in the glass. And under it.
Made from the same materials used in helicopters and high-speed trains, the Retina display glass is chemically strengthened to be harder, more scratch resistant, and more durable than ever. The glass also features an oil-resistant coating that helps keep the screen clean.

The Retina display includes LED backlighting and an ambient light sensor that intelligently adjusts the brightness of the screen for optimal viewing and battery life. When you lift iPhone to your ear for a phone call, a proximity sensor immediately turns off the display to save power and prevent accidental dialing.

Take a look at the video below to learn more...