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Apple announced today that it will introduce over 70 new emoji with the launch of iOS 12.1.

The iPhone XS Max is estimated to cost Apple $443 to make, according to a teardown report from TechInsights.

Apple has announced that it will open a new Apple Piazza Liberty retail location in the center of Milan on Thursday.

Apple's new Apple Watch Series 4 isn't set for release until Friday, September 21st but there are already a few unboxing videos that have hit the web.

Apple has posted an updated Security Guide for iOS 12.

Apple has seeded watchOS 5 beta 8 to developers for testing.

Apple has introduced a new Apple Watch Series 4 featuring a larger display, thinner body, and the ability to take an electrocardiogram.

Apple has posted its first ad for the new Apple Watch Series 4, entitled: 'Hokey Pokey'.

Apple discontinued the iPhone SE, iPhone 6s, and iPhone X following the launch of its new smartphones today.

Check out this video which offers an early look at the new fall detection feature on the Apple Watch Series 4.

Apple has officially announced a special event on September 12th at the Steve Jobs theater.

TSMC will reportedly remain the sole supplier of Apple's mobile processors for at least two years, according to a new report.

Apple has seeded watchOS 5.1 beta 2 to developers for testing.

Apple has released macOS Mojave 10.14.1 beta 2 to developers for testing.

Apple has seeded macOS Mojave 10.14.1 beta to developers for testing.

Apple has issued a firmware update from the 802.11n AirPort Express which brings AirPlay 2 support!

Apple has seeded the first public betas of iOS 12.1 and tvOS 12.1 to testers.

Apple has reportedly shifted more of its new iPhone XR orders to Foxconn and away from Pegatron.

The Rachio 3 Smart Sprinkler Controller has been updated with Apple HomeKit support.

Apple has announced that it is now globally powered by 100% renewable energy.

Barclays has published an investor note predicting that Apple will drop 3D Touch support for iPhone, introduce new AirPods, and release a lower cost HomePod next year.

Apple may have abandoned its previously announced but unreleased AirPower wireless charger.

Apple Music has announced that it is launching Top 100 music charts for the first time.

Apple has announced an iPhone 8 logic board replacement program to address a problem that can prevent a device from powering on or cause unexpected restarts and freezing.

Apple has released Xcode 10.0 bringing support for new SDKs, Dark mode in macOS Mojave, and more!

Apple's 'first look' video for the new Apple Watch Series 4.

Apple has released an update to Shazam which brings support for iOS 12, enhanced notifications, and a Shazam for iMessage app.

Apple has posted iOS 12.1 beta firmware for the new iPhone XS and iPhone XS Max.

Apple has reportedly signed a deal with Volkswagen to produce a self-driving version of its T6 Transporter van.

Apple has seeded watchOS 5 beta 7 to developers for testing.

A photo of the new Apple Watch Series 4 has been leaked!

Apple may adopt a new LTPO (low-temperature polycrystalline oxide) TFT backplane for future iPhones in order to reduce AMOLED power consumption.

Demand for the new Apple Watch Series 4 has been 'better than expected' but demand for the new iPhone XS has been 'lower than expected'.

Apple has released MainStage 3.4 for Mac over 800 new loops, new plugins, Alchemy, and more.

Apple has released Logic Pro X 10.4.2 which brings numerous new features including improvements to Smart Tempo, Alchemy, and more.

Google has announced that it is updating Google Maps with new features to make your daily commute easier.

Apple today unveiled its next generation MacBook Pro featuring up to 6-Core processors and 32GB of memory, True Tone Display and the Apple T2 chip.

Doug Field, the former head of Tesla Model 3 production, is back at Apple and working on Project Titan.

Europe 1, one of the leading radio stations in France, is claiming that Apple will unveil its new iPhones on September 12th at the Steve Jobs Theater.

Apple has released iOS 12 beta 11 to developers for testing.

Apple has purportedly revised its mix of new iPhone orders, increasing iPhone XR orders to over 50%.

A 'retail theft crew' has been arrested by the Ventura Police after stealing $18,000 worth of iPhones and MacBooks from the The Oaks Apple Store in Thousand Oaks, California.

Verizon has announced an exclusive partnership with Apple to offer its Verizon Unlimited customers six months of Apple Music for free.

Apple Pay is estimated to have over 252 million users, according to a new research note from Loup Ventures.

The popular Waze navigation app has been updated with support for Apple CarPlay.

The Google Maps app has been updated with Apple CarPlay support.

B&H PhotoVideo has announced holiday deals and discounts on numerous Apple products ahead of Black Friday.

Apple is reportedly working on professional-focused upgrade to the Mac mini and a new low-cost MacBook for release later this year.