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Apple has shared an ad for the new M4 MacBook Pro.

Apple has announced that the MacBook Air now starts with a base 16GB of RAM, without an increase to its starting price.

Apple has shared an ad for its new M4 series of chips entitled, 'No Sweat'.

Despite its efforts with Apple Intelligence, internal studies show Apple's artificial intelligence is more than two years behind rivals.

Apple has seeded the first release candidate of tvOS 18.1 to developers for testing.

Apple has updated Apple Configurator 2 with the ability to restore firmware on the new Mac Pro, allow access to websites using TLS 1.0 and TLS 1.1, and more.

Apple is planning to release a new low-end eleventh generation iPad in spring, according to a new report.

Apple has shared a video that reveals the new M4 Mac mini.

Apple is working on a new Apple TV that will launch later this year; as well as, new features for tvOS, according to a new report.

Apple's AirPods Max headphones with USB-C are on sale for $62 off today.

Apple is working on a smart home screen that will allegedly feature an old school iMac-like base.

Placeholders for Apple AirPods (X Generation), Apple TV Gen X, Apple iPod Touch X Generation, and Apple Watch Series X Bands have been found in the Target inventory system.

Apple is reportedly planning to launch new M4 Macs next week.

Apple has released Xcode 16.1 with Swift 6 and SDKs for iOS 18.1, iPadOS 18.1, tvOS 18.1, watchOS 11.1, visionOS 2.1, and macOS Sequoia 15.1.

Apple has announced that Tap to Pay on iPhone is now available in five more countries.

All four Apple Pencil models are on sale today with multiple at all-time low prices.

Apple may soon hold a virtual event to launch new M4 Macs, according to a new report.

In an interview with the WSJ, Apple’s SVP of Software Craig Federighi discusses Apple Intelligence, improvements to Siri, and more ahead of next week’s iOS 18.1 launch.

Apple is teasing an 'exciting week of announcements ahead,' building anticipation for multiple reveals next week.

Apple is letting Apple Card users skip their March payment without incurring interest charges due to the coronavirus outbreak.

Apple has been secretly testing an app to help people with prediabetes manage their food intake and make lifestyle changes, according to a new report.

Apple has released tvOS 13.4 for the Apple TV.

Apple has confirmed that it intends to release iOS 18.1 next week, bringing Apple Intelligence to all users for the first time.

Apple released a firmware update for its new AirPods 4 earbuds today.

With the latest iOS 13.4 beta, Apple is now showing users which Apple Service they paid for using their Apple Card.

Apple has announced 'Prime Target,' a new conspiracy thriller series starring Leo Woodall and Quintessa Swindell.

A new report claims that Apple has cut iPhone 16 orders by around 10 million units for 4Q24–1H25.

Apple has posted a public service announcement from the White House Coronavirus Task Force on Apple Music and the App Store.

Apple has announced that, for the first time, businesses without a physical presence can now use Business Connect to manage the way they appear to over 1 billion Apple users.

Apple has released the first release candidate of iOS 18.1 and iPadOS 18.1 with Apple Intelligence to developers for testing.

Apple has officially released visionOS 2.1 for its Vision Pro headset.

Apple has updated its Research app bringing AirPods Pro support for the Apple Hearing Study.

Apple has announced upcoming new shows, renewals, and premiere dates for Apple TV+.

Apple has seeded the fifth beta of watchOS 11.1 for Apple Watch to developers for testing.

Apple has seeded the fifth beta of tvOS 18.1 to developers for testing.

Apple released a firmware update for its AirPods Pro 2 wireless earbuds today that enables Hearing Test, Hearing Aid, and Hearing Protection.

Apple has climbed back into the top five smartphone makers in China with the launch of iPhone 16.

Apple has seeded the first release candidate of visionOS 2.1 to developers for testing.

Apple has shared an official teaser for season two of 'Severance'.

Apple's 13.6-inch M2 MacBook Air is on sale for just $699.99 today, its lowest price ever!

Apple has announced an update to its TestFlight app that brings redesigned invitations, public links metrics, tester enrollment criteria, and other improvements.

Apple shipped a record high number of iPhones in Q3, nearly overtaking Samsung as the top smartphone vendor.

Apple has released watchOS 6.1.3 for the Apple Watch.

Apple allegedly started development of the iPhone SE 4 with a 6.7-inch display.

Apple has released iOS 18.0.1 for the new iPad mini 7 ahead of its release tomorrow.

Apple has released a firmware update for AirPods Pro, AirPods 2, AirPods 3, and AirPods Max (Lightning).

Apple has discontinued its Beats Powerbeats Pro wireless earbuds ahead of a new Powerbeats Pro 2 model teased for launch in 2025.

The new Black Titanium Apple Watch Ultra 2 is on sale for $64.11 off today.