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Apple is offering a rare discount on its latest iPhones in China as analysts express concern over slowing demand.

Apple has posted two new Apple Music ads for the Brit Awards entitled, 'Best British Male' and 'Best British Female'.

Based on pre-order inventory and shipping times, it's estimated that Apple sold 160,000 to 180,000 Vision Pro units during its first weekend of sales.

Apple has released a firmware update for the first generation AirPods Pro wireless earbuds.

Apple has added 21 new high resolution screen savers for the Apple TV.

Check out this teaser video Apple has shared for its new campus dubbed 'Apple Park'.

Apple has released iOS 17.3 Release Candidate and iPadOS 17.3 Release Candidate to developers for testing.

Apple has seeded watchOS 10.3 Release Candidate to developers for testing.

Apple has been granted a temporary pause on the ban of Apple Watch Series 9 and Apple Watch Ultra 2 sales in the United States.

Apple has announced that Apple Music Classical will be available on January 24 in Japan, China, Korea, Hong Kong, Macau, and Taiwan.

Apple has shared a new ad for the iPhone 15 Plus, entitled 'One More'.

Apple has officially released iOS 17.3 and iPadOS 17.3 for the iPhone and iPad.

Apple has posted an official trailer for its upcoming 'Carpool Karaoke' series which will soon be available on Apple Music.

You can download Apple's new 'Unity Bloom' wallpaper for iPhone, iPad, and Mac here.

Apple has just 60,000 to 80,000 Vision Pro headsets ready for launch on February 2, according to a new report.

Apple has shared the official trailer for 'Constellation,' an upcoming upcoming eight-part conspiracy-based psychological thriller drama series starring Noomi Rapace and Jonathan Banks.

Apple has updated its support document for adding AirTag to Find My to reveal that 32 items can be tracked by the service.

Apple has posted a new Apple Watch Series 2 - Close Your Rings ad entitled, 'Catch, Swim, Play'.

Apple's iPhone sales in China were down 30% year over year for the first week of January 2024, according to a new report.

Apple has seeded tvOS 17.3 Release Candidate to developers for testing.

Apple has seeded the third beta of watchOS 10.3 beta to developers for testing.

Apple has released the third beta of iOS 17.3 and iPadOS 17.3 to developers for testing.

Apple has released macOS Sonoma 14.3 beta 3 to developers for testing.

Apple has shared its official trailer for 'The New Look', a new historical drama series from Todd A. Kessler, starring Ben Mendelsohn as Christian Dior and Juliette Binoche as Coco Chanel.

Apple has seeded tvOS 10.2 beta 2 to developers for testing.

Apple has shared an official trailer for the 'USHER: 30 Years in the Making' Super Bowl LVIII Halftime Show.

Apple has released Xcode 15.2, bringing support for the visionOS SDK, Swift 5.9, and SDKs for iOS 17.2, iPadOS 17.2, tvOS 17.2, watchOS 10.2, and macOS Sonoma 14.2.

Apple Arcade has announced over twenty content updates and the release of new games including Tamagotchi Adventure Kingdom, Cornsweeper, and Blackjack by MobilityWare+.

Apple has posted a new ad for the iPhone 15 entitled, 'New Driver'.

Apple has shared a new trailer for 'Messi’s World Cup: The Rise of a Legend', its upcoming four-part documentary that tracks the seven-time Ballon d'Or winner through his five FIFA World Cup appearances and his FIFA World Cup Qatar 2022 win.

Apple has released a new ad for its upcoming Vision Pro headset entitled, 'Get Ready'.

Apple has released tvOS 10.1.1 for the Apple TV.

Apple is reportedly planning to introduce at least one new Apple Watch model with a 'new look' next year.

Apple has seeded the second beta of watchOS 10.3 beta to developers for testing.

Apple has released macOS Sonoma 14.3 beta 2 to developers for testing.

Apple has released the second beta of iOS 17.3 and iPadOS 17.3 to developers for testing.

Apple has updated its Apple Store app with rich notifications and the ability to buy accessories from the Apple Watch.

Apple will announce fiscal 2024 first quarter results on February 1, 2024.

Quanta will reportedly manufacturer Apple's next generation Apple Watch.

Apple has posted a new ad for the Apple Watch Series 2.

Apple has announced that free Hour of Code Workshops will be offered December 5 through 11 at every Apple Store.

Apple has seeded the third beta of tvOS 17.3 to developers for testing.

EU antitrust chief Margrethe Vestager is set to meet with Apple CEO Tim Cook in the United States next week.

Apple has posted a new ad in its latest series of Apple Watch ads entitled, 'Go Swim'.

Apple has started sending out 'batterygate' settlement payments to iPhone users that filed a claim in the class action lawsuit against the company.

Apple has stopped signing iOS 17.2, preventing users from being able to downgrade or restore to that firmware version.

Apple's new AirPods Pro 2 with USB-C charging port are on sale for $59.01 off today!

An early prototype of Apple's MagSafe Charger has surfaced online.