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Apple introduced Apple News+ today, its premium news subscription service that gives users access to over 300 magazines, newspapers, and publications.

Apple has begun rolling out a new Apple Watch 'Reserve and Pick Up' system to let customers reserve a watch for purchase in store.

Apple has released the official trailer for 'Bread & Roses', an original documentary examining the impact of the Taliban’s takeover of Afghanistan on women’s rights and livelihoods.

Apple has seeded iOS 15.1 beta 3 and iPadOS 15.1 beta 3 to developers for testing.

Apple has announced a spring Apple Pay promotion that offers discounts at several retailers including Adidas, Goat, Hotwire, and others.

Apple is planning to release a redesign version of its Apple Store app that will provide customers with recommendations based on their buying history.

Apple has stoped signing iOS 14.8, preventing users from being able to downgrade or restore to that firmware version.

The WSJ is reportedly planning to join Apple's upcoming News subscription service.

Apple's new video strategy will reportedly focus on selling third party TV services rather than seriously competing with Netflix as an original content creator.

Apple is working on a way to combine multiple Apple IDs according to representation for CEO Tim Cook.

Apple has announced a special edition (PRODUCT)RED iPhone 7 and iPhone 7 Plus in a vibrant red aluminum finish.

A new report claims that Apple will introduce a new 512GB storage tier and support for the Apple Pencil when it debuts new iPhones next month.

Facebook has taken out full page newspaper ads attacking Apple's planned privacy changes for iOS 14.

Apple has seeded watchOS 7.3 beta for Apple Watch to developers for testing.

Apple has stopped signing iOS 16.3, preventing users from being able to downgrade or restore to that firmware version.

Apple has released iOS 12.5 for older iPhone, iPad, and iPod touch devices with support for COVID-19 Exposure Notifications.

Apple has seeded the second beta of watchOS 9 to developers for testing.

Apple has seeded tvOS 16 beta 2 to developers for testing.

Apple is planning to debut a cheaper iPad at Tuesday's education focused event.

Apple has announced a 'Meet with App Store Experts' online event for developers that will take place from February 28 to April 13, 2023.

Apple has reportedly hired Ben Shaffer who was the Studio Director of the Innovation Kitchen at Nike.

Apple has seeded iOS 15.1 beta 2 and iPadOS 15.1 beta 2 to developers for testing.

Apple has released tvOS 12.4 for the Apple TV.

Apple's Craig Federighi explains why it took over a decade to bring true windowed multitasking to the iPad, detailing hardware limitations, Stage Manager's shortcomings, and how iPadOS 26 finally gets it right.

Services will drive almost all of Apple's revenue growth over the next five years, according to a new report.

Apple will reportedly begin mass production of a redesigned MacBook Air in the third quarter of 2022.

The Apple Support site has gone down with an 'Invalid URL' error.

Apple has posted a new ad in the 'Just text them the money' series for Apple Pay Cash.

Apple has posted its 'Best of 2014' lists featuring the top music, movies, TV shows, podcasts, books, and apps of the year.

Apple has started shipping the gold Apple Watch Edition model to pre-order customers.

Here are some of the first early impressions of Apple's new AirPods Max over-ear headphones.

Apple's new 13.6-inch M2 MacBook Air is on sale for just $899 today!

Apple has updated its Remote app with the ability to control iTunes Radio on your Apple TV and browse purchased movies and TV shows in the app for playback.

Apple new $549 AirPods Max over-ear headphones don't come with a power adapter or an audio cable.

Apple has announced 'Hollywood Con Queen,' a new three-part documentary series from Chris Smith.

Apple reportedly has 1,000 engineers working on augmented reality in Israel.

Apple released iOS 15.1 beta today which lets users store health records, including vaccination cards, in Apple Wallet.

Best Buy is offering some discounts on Apple products for Black Friday including iPhones, Macs, iPads, and iPod Touches.

Apple has seeded watchOS 9.4 beta to developers for testing.

Apple's highly anticipated iMac Pro and Mac Pro may not arrive until next year.

Apple has released macOS Monterey 12.5 beta 3 to developers for testing.

Apple has officially released macOS Sonoma 14 for download.

The Apple iPad 10 is on sale today for just $379, its lowest price ever.

A group of European consumer organizations have sued Apple for 180 million euros ($217 million) over its slowdown of old iPhones.

The Justice Department told Apple that the encryption on its iPhones will lead to the death of a child at meeting last month.

LG is aiming to land MicroOLED orders for Apple's second generation mixed reality headset.

Apple has hired a new contractor for Apple Campus 2 sparking speculation as to whether the project has been delayed or not

Apple's first generation and second generation Apple Pencil are on sale for 19% off today.