August 9, 2022
Apple Has 1,000 Engineers Working on AR in Israel [Report]

Apple Has 1,000 Engineers Working on AR in Israel [Report]

Posted February 28, 2017 at 4:23pm by iClarified · 8005 views
Apple has 1,000 engineers working on augmented reality in Israel, reports UBS analyst Steven Milunovich in a new research note.

"According to some industry sources, the company may have over 1,000 engineers working on a project in Israel that could be related to AR," he writes.

Apple has made numerous AR-related acquisitions in the past including:
PrimeSense (3D sensing company, based in Tel Aviv)
Metaio (software company that lets you apply different colors and finishes to products, based in Germany)
RealFace (facial recognition, based in Tel Aviv)

Apple CEO Tim Cook has also expressed his interest in AR on multiple occasions. Recently he called it 'a big idea like the smartphone'. Augmented reality lets you add a layer of information to your existing environment rather than virtual reality which creates a new one.

UBS thinks that we could see AR integrated into the next iPhone expected later this year. It may include "moderate 3D mapping ... and possibly an AR software development kit." Supporting this is a recent report from KGI analyst Ming-Chi Kuo who said that the rumored iPhone 8 with edge-to-edge OLED display will feature a 'revolutionary' front camera with 3D sensing capabilities.

Another recent report allegedly confirmed with an employee that hardware for the 'iPhone 8' is being created at Apple's office in Herzliya, Israel.

For more details on Apple's plans, please follow iClarified on Twitter, Facebook, Google+, or RSS for updates.

[via BI]


Apple Has 1,000 Engineers Working on AR in Israel [Report]
Add Comment
Would you like to be notified when someone replies or adds a new comment?
Yes (All Threads)
Yes (This Thread Only)
No
iClarified Icon
Notifications
Would you like to be notified when we post a new Apple news article or tutorial?
Yes
No
You must login or register to add a comment...
D4xM4Nx
D4xM4Nx - March 1, 2017 at 4:17am
So Apple is really going hard for its upcoming products!! Sweet one, excited again.
FireFish
FireFish - March 1, 2017 at 1:35am
Apple knows where the genius factor lies. It's not even surprising for me to read that my fellow Jewish brethren are so productive and visionary.
Juda
Juda - February 28, 2017 at 8:39pm
Israel Rocks!! coolest place on earth!!
Recent. Read the latest Apple News.
RECENT
Tutorials. Help is here.
TUTORIALS
Deals. Save on Apple devices and accessories.
DEALS