Apple Acquires Israeli Facial Recognition Company RealFace [Video]

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Posted February 19, 2017 at 4:00pm by iClarified · 12305 views

Apple has acquired Israeli facial recognition company RealFace, according to a report from Calcalist via Times of Israel.

The company was launched in 2014 by Adi Eckhouse Barzilai and Aviv Mader using artificial intelligence technologies developed in-house. It offered smart biometric login and aimed to make passwords redundant when accessing a device.

The Tel Aviv based company had raised $1 million prior to the acquisition and employed up to 10 people. It also released an app called Pickeez that used facial recognition to automatically choose a user's best photos from every platform they're on.

The deal, estimated to be worth a couple million, comes ahead of Apple's 10th anniversary iPhone. Recent rumors have suggested that Apple will switch from fingerprint authentication to some other form of biometric authentication such as a face scanner. Perhaps the company will use RealFace's technology for this feature.

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Apple Acquires Israeli Facial Recognition Company RealFace [Video]

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EliP - February 19, 2017 at 11:53pm

Looks like the BDS movement is triggered.

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@Comment - February 19, 2017 at 6:58pm

There is a jailbreak app that does far better than this crap

ASD - February 19, 2017 at 5:58pm

Apple innovation is gone they keep accuring these companies but no new innovation, RIP SJ

Lol - February 19, 2017 at 10:03pm

Innovation like exploding phones?

gaala - February 20, 2017 at 12:20am

i think there is one thing that's quite clear, an iPhone itself as the hardware side has nothing to offer, but somehow the brilliance of the iOS makes a shitty hardware work way better than many phones that are basically packin a full PC inside them, so i will keep on buying iphone because they work flawlessly but there are way to many features missing in comparsion to other companies

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