Apple Acquires Israeli Facial Recognition Company RealFace [Video]

Apple has acquired Israeli facial recognition company RealFace, according to a report from Calcalist via Times of Israel.

The company was launched in 2014 by Adi Eckhouse Barzilai and Aviv Mader using artificial intelligence technologies developed in-house. It offered smart biometric login and aimed to make passwords redundant when accessing a device.

The Tel Aviv based company had raised $1 million prior to the acquisition and employed up to 10 people. It also released an app called Pickeez that used facial recognition to automatically choose a user's best photos from every platform they're on.

The deal, estimated to be worth a couple million, comes ahead of Apple's 10th anniversary iPhone. Recent rumors have suggested that Apple will switch from fingerprint authentication to some other form of biometric authentication such as a face scanner. Perhaps the company will use RealFace's technology for this feature.

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Read More [via Elad]