Meta has launched a beta Mac app for Meta AI with system-wide dictation and window sharing, as part of a broader update that adds new business tools for Facebook and Instagram analytics, Meta ad campaigns, and Google Workspace.
Meta says users can share any open window with the assistant to get tailored advice based on the work in front of them. A Quick Invoke shortcut uses Option-Space to place a compact composer over whatever they're doing, while a separate dictation feature works across all apps. Users hold a shortcut, speak, and the words are inserted into Mail, documents, or code editors.
Across meta.ai, the mobile app, and the new desktop app, users can connect Meta AI to their Facebook and Instagram accounts, Meta ad campaigns, and Google Workspace. They can ask about organic content performance and audience engagement, including reach, saves, shares, comments, and profile visits, while the assistant reviews ad performance, identifies patterns in top-performing creative, recommends budget or targeting changes, and benchmarks comparable brands using publicly available data. Users can also set up recurring tasks and reminders.
Businesses with a professional Facebook or Instagram account can also connect Google Workspace. With Gmail, Docs, Sheets, and Slides linked, Meta AI can create decks, docs, and spreadsheets using information from connected business data and the web. The experience is free to start, with additional usage available through Meta One subscriptions for more compute-intensive work. The app runs natively on Apple silicon Macs with macOS 15 or later.
The launch follows Google's native Gemini app for Mac, released earlier this year with similar window-sharing and contextual assistance features.
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