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Apple's official Smart Battery Cases for the iPhone XS and iPhone XS Max are on sale today for up to 50% off.

Apple has shared a new ad for the iPhone entitled, 'Don't Let Me Go'.

Apple has added Greg Joswiak to its leadership page as SVP of Worldwide Marketing

Apple has reportedly hired New York magazine editor Lauren Kern as Editor In Chief for Apple News.

Apple has officially released macOS Sonoma 14.6 for Mac.

The Apple TV app has recently surfaced on Xbox consoles for a limited number of users.

Apple has published its very first annual report on App Store operations.

Apple's new M2 Mac mini with 512GB of storage is on sale for an all-time low price of $679.

Apple has seeded watchOS 9.2 beta 4 to developers for testing.

Apple SVP Craig Federighi shares some tidbits on how Apple developed its 'Scribble' handwriting recognition feature for iPad.

Apple has released iOS 15.7.6 and iPadOS 15.7.6 for the iPhone, iPad, and iPod touch.

Apple is set to introduce a redesigned multitasking interface for iPad at WWDC 2022.

Apple is currently giving away free downloads of Brushstroke via its new Apple Store app. Brushstroke is usually a $4.99 purchase.

Apple has released the second public beta of iOS 15.6 and iPadOS 15.6 to testers.

Apple is moving some iPad production out of China and into Vietnam, following strict COVID lockdowns in Shanghai that disrupted its supply chain.

Apple has announced that developers can register to get an Apple TV Developer Kit before the device's public release but there is limited availability.

Apple has released Safari Technology Preview 170 for download.

Apple has unveiled the official trailer for its upcoming documentary feature 'Girls State,' directed and produced by Jesse Moss and Amanda McBaine.

Apple has released macOS Monterey 12. 5 beta 2 to developers for testing.

Apple has reportedly killed the ability to perform independent repair of the new MacBook Pro and iMac Pro.

Apple's new M2 Mac mini is on sale today for just $499.99!

Apple has updated its iWork apps with various improvements including Scribble support on iPadOS, YouTube and Vimeo support in Keynote, and more.

The new Apple TV will reportedly be priced starting at $149 and will finally get Universal Search.

Apple is planning to release a redesign version of its Apple Store app that will provide customers with recommendations based on their buying history.

References to new Apple TV 4K hardware have been found in tvOS 13.4 beta.

The Apple Watch Ultra is on sale today for $97.01 off!

The WSJ has published an article blasting the judge in Apple's e-books case, calling her a 'disgrace to the judiciary'.

Apple is facing questions from government officials in the U.S. and France over its slowdown of iPhones with degraded batteries.

Apple is testing a new 'M3 Pro' chip with 12 CPU cores , 18 GPU cores, and 36GB of RAM, according to a new report.

Apple has debuted the official trailer for 'Franklin,' a new limited series starring and executive produced by Michael Douglas.

Apple's next-generation Apple TV will reportedly feature a Wii-like motion sensing remote control to target casual gamers

Apple has pulled the iFixit app from the App Store following the company's teardown of the new Apple TV.

Apple is quietly buying Google ads for high value apps to collect revenue from in-app subscription sales.

Apple has released Xcode 15.0.1, bringing a fix for Simulator and improved stability.

Apple has announced that it is increasing its starting pay for hourly workers in the U.S. to $22/hour or higher.

Mophie has announced the launch of three new wireless chargers for iPhone, Apple Watch, and AirPods.

Apple has officially released iPadOS 14 for the iPad.

A list of Apple Watch models compatible with watchOS 7.

Apple has announced an update to the cellular iPad 10 model in China that brings eSIM support.

Apple will reportedly release a new 24-inch iMac next year, followed by a new 32-inch mini-LED iMac in 2025.

You can get a single Apple AirTag for just $23.99 today!

Apple's WebKit team has announced the launch of a new Speedometer 3.0 Browser Benchmark tool in collaboration with Google, Intel, Microsoft, Mozilla, and others.

The Apple Music streaming service is now available on Waze.

Apple's new seventh generation iPad is back on sale today at some of its lowest prices ever.

Apple could unveil new Apple Silicon iMacs in multiple colors at its special event next week, according to a reputable leaker.

Use this trick to see if Apple has shipped your iPhone XS pre-order and get the tracking number for the shipment!

Battery capacities for the entire iPhone 17 lineup have allegedly been revealed in a new leak, with the Pro Max model set to surpass 5,000mAh for the first time.

Apple has updated its App Store Review Guidelines with numerous changes and clarifications.