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Apple has posted a new ad for Face ID on the iPhone X entitled, 'Memory'.

Apple has posted four new ads touting the iPad over paper and laptops.

CNBC has a posted a video look at the world's largest collection of Apple prototypes.

Apple has released a new 11.4.1 firmware update for its HomePod smart speaker.

Belkin's Wemo Bridge which brings Apple HomeKit support to its line of smart plugs and light switches is on sale for 25% off.

Apple has announced that it will report FY 18 Third Quarter Results on Tuesday, July 31st.

Apple has increased the size of its self-driving test fleet to 55 vehicles in California.

Apple has released iOS 11.4.1 beta 4 to developers for testing.

Apple has placed a straight-to-series order for a mystery drama based on Hilde Lysiak, a 9 year old investigative reporter who exposed a murder in her hometown of Selinsgrove, PA.

Apple has launched MapKit JS, a JavaScript library that lets you embed Apple Maps into your website.

Apple has posted three new soccer themed 'Shot on iPhone' ads.

ColorWare has announced the availability of 'AirPods Retro', a customized pair of AirPods with a vintage Macintosh look.

Apple has released Safari Technology Preview 58 which brings support for favicons in tabs, automatic strong passwords, and more.

Apple has introduced a new embeddable web widget for Apple Music that can be used to play songs, albums, and playlists.

Apple reportedly plans to switch to OLED displays next year for all three new iPhone models.

Apple has released watchOS 4.3.1 to fix an issue that could affect users on startup.

Apple has a featured promotion on various BeatsX, Beats Solo3, Powerbeat3, and Beats Studio3 headphones today.

The Apple backed Car Connectivity Consortium (CCC) has published the first release specification for a Digital Key that would allow drivers to lock, unlock, and start their vehicles from smart devices.

Apple has abandoned plans to build a $1 billion data in Athenry, Ireland after three years of approval delays.

Check out these photos of Apple's rumored new 18W USB-C charger which will purportedly be included with the company's next generation iPhones.

Amazon has overtaken Apple to become the most valuable brand in the United States.

Apple has stopped signing iOS 11.3.1 which means that downgrading or restoring to that firmware version is no longer possible.

Apple has seeded watchOS 4.3.2 beta 3 to developers for testing.

Apple has released iOS 12 beta 2 to developers for testing.

Apple has released macOS Mojave 10.14 beta 2 to developers for testing.

Apple has seeded tvOS 12 beta 2 to developers for testing.

Pioneer has released two new in-dash receivers with support for wireless Apple CarPlay.

Apple today announced an acceleration in US investment and job creation.

Apple has updated GarageBand for Mac new Drummers, loops, sound effects, instruments, and more.

Apple is expected to lower its pricing on all new iPhone models launching this fall, according to a new report from analyst Ming-Chi Kuo.

Vivo today announced its Time of Flight (TOF) 3D Sensing Technology which features 10X more sensor points than Apple's Face ID.

Apple has updated Final Cut Pro X with support for viewing and editing ProRes RAW files from the DJI Inspire 2 drone.

Grayshift has purportedly defeated Apple's new security measure known as 'USB Restricted Mode'.

If you've purchased a $5000 iMac Pro you may want to think twice about getting Apple's VESA Mount Adapter Kit.

Apple has sold about 46 million Apple Watches thus far, according to Asymco analyst Horace Dediu.

Apple has dropped one spot to fourth on the 2018 Fortune 500 list.

The Society for Information Display (SID) announced today that the Apple iPad Pro and Apple iPhone X are both winners of its 23rd annual Display Industry Awards.

Apple has released macOS High Sierra 10.13.5 bringing support for Messages in iCloud.

Apple may be planning to launch a new LCD model iPhone in multiple colors.

Apple has seeded iOS 11.4.1 beta to developers for testing.

Apple has revoked approval of the Steam Link app citing 'business conflicts'.

Apple has announced that over 400 vehicles now support Apple CarPlay.

Apple today announced results for its fiscal 2018 second quarter which ended March 31, 2018.

Apple has posted a trailer for a new Carpool Karaoke episode featuring the stars of Tag.

Apple has made watchOS 5 beta available to developers again after pulling it following reports it was bricking devices.

Apple has released macOS High Sierra 10.13.6 beta to developers ahead of the release of macOS High Sierra 10.13.5.

Apple has seeded tvOS 11.4.1 beta to developers for testing.

Apple has reportedly placed a straight-to-series order for a half hour show about 19th century poet Emily Dickinson.