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A photo of third party cases for the upcoming 'iPhone Pro' allegedly reveals design changes to the rear casing of the next generation smartphone.

The new Kim Kardashian collection of Beats Fit Pro wireless earbuds are completely sold out at Apple.com just one day after launching.

Apple has posted an official trailer for 'The Greatest Beer Run Ever', starring Zac Efron.

Apple has seeded tvOS 14.5 beta 6 to developers for testing.

Apple is looking for an iOS Maps Application Developer to help it 'radically improve' maps and location services on its iDevices.

Apple CEO Tim Cook spoke to the The Independent about the company's new iPad Pro ahead of its release this week.

The Apple Music beta app for Android has been updated with Chromecast support and access to over 100,000 radio stations.

Apple has posted a new support document outlining how Siri privacy and grading work.

Apple has posted an official trailer for its upcoming Sidney Poitier documentary.

Apple is reportedly working on a future iteration of the iPhone that runs on a Qualcomm chip and features Near Field Communication

Apple has hired Enrique Atienza, Senior Vice President of Retail Americas and Global Store Operations at Levi Strauss, as a Retail Director.

Apple has reportedly put a project on hold that would have let iPhone users communicate with each other in areas without cellular coverage.

Apple has seeded watchOS 6 beta 9 to developers for testing.

Apple's new M1 Mac mini is on sale today for $100 off.

The new Apple TV has been hacked to run a web browser.

Apple has released iOS 12.4.1 for the iPhone, iPad, and iPod touch.

KGI Securities analyst Ming-Chi Kuo has issued a new note to investors predicting that Apple will replace the iPhone 5 with the iPhone 5C at the end of the quarter.

Apple today announced that iPhone X will launch in 13 additional countries on Friday, November 24th.

Apple is considering an earlier than usual launch of the iPhone 7 next year.

Apple has made changes to how it handles iPad 2 inventory deliveries and scrambled its online order numbers.

Apple has released macOS High Sierra 10.13.2 beta 2 to developers featuring introductory pricing for auto-renewable subscriptions.

Apple and China Mobile have been in talks for ages in terms of bringing the iPhone to China Mobile and it seems that a deal may finally be reached soon

Amber is an Apple Watch case featuring a built-in charger and battery for the Apple Watch and iPhone.

Procreate, the illustration app, has received a huge update bringing support for the iPad Pro and Apple Pencil, enormous 16K by 4K canvases, and much more.

Apple has acquired Video Discovery and Recommendation Startup Match.tv

Apple is reportedly testing a new design for the iPad mini with thinner bezels and no Home button.

Apple has released iOS 13 beta 8 and iPadOS beta 8 to developers for testing.

Apple has seeded watchOS 6 beta 8 to developers for testing.

Apple has seeded the first public beta of iOS 9.2 and OS X 10.11.2 El Capitan for testing.

Apple has asked the U.S. Supreme Court to overturn an appellate court decision which found the company guilty of conspiring to fix e-books prices.

Apple will reportedly cut some third party software titles and hardware peripherals from its retail stores to make room for its personalized in-store setup service

Best Buy has starting taking pre-orders for the new Apple TV.

Twelve South has unveiled a new ButterFly 2-in-1 MagSafe Charger for iPhone and Apple Watch.

Apple has revealed that iOS 17.2 will bring Qi2 charging support to all iPhone 13 and iPhone 14 models.

A new battery, potentially for the next generation 16-inch MacBook Pro, has been spotted in a Chinese regulatory database.

Apple has announced the launch of a new 'Shazam Discovery Top 50' chart that is updated weekly with up-and-coming songs from breaking artists.

Health management features will be a key selling point for future AirPods models, according to a new report.

Apple has started letting O2 customers in Germany pay for their iTunes purchases using carrier billing.

Apple has announced that the Kohl's Charge Card is the first Store Card to work with Apple Pay.

Apple has just posted four new ads for the Apple Watch.

Apple's new fifth generation iPad Air is on sale for just $519.99, its lowest price ever.

Apple has seeded tvOS 14.5 beta 5 to developers for testing.

Apple has hired artificial intelligence expert Jonathan Cohen away from Nvidia.

Apple has removed the white iPhone from the online Apple Store giving credence to the rumor that the company has canceled plans for the model.

Apple's popular new 14-inch MacBook Pro with 1TB of storage is on sale for $300 off today.

Target has announced that it is now selling the Apple Watch in stores and online.

Morgan Stanley analyst Katy Huberty has issued a note to clients in which she confidently states that 'Apple's next iPhone will begin production in mid to late August and ramp aggressively'

Apple is asking developers to submit their new tvOS apps ahead of the release of the Apple TV 4.