Apple Launches AirPods Pro 3 World Cup Ad Starring Vini Jr. [Video]

Apple has released a new commercial for the AirPods Pro 3, highlighting the earbuds' Active Noise Cancellation capabilities just as the 2026 FIFA World Cup gets underway.

The spot stars Brazilian professional footballer Vini Jr., who plays for Real Madrid and the Brazil national team. It follows the athlete dancing through a hotel and crowded city streets to a soundtrack only he can hear, visually demonstrating how the noise cancellation feature blocks out environmental distractions.


Apple introduced the third-generation AirPods Pro last fall with an updated acoustic architecture powered by the H2 chip. The company noted at launch that the hardware blocks up to twice the background noise of the previous model. The earbuds also gained a built-in heart rate sensor for fitness tracking, clinical-grade hearing test capabilities, and support for real-time Live Translation.

Customers looking to pick up a pair can currently find the AirPods Pro 3 on sale for an all-time low price of $179 at Amazon. You can monitor pricing trends across Apple's audio lineup using the iClarified AirPods Price Tracker.

Take a look at the ad below.