Apple Wishes Team USA Good Luck With New Ted Lasso 'Believe' Ad [Video]

Apple has released a new promotional video for Apple TV featuring the iconic "Believe" sign from "Ted Lasso," wishing the United States men's national soccer team good luck as the 2026 FIFA World Cup continues.

The short spot follows fans across the country holding up the yellow-and-blue "Believe" signs made famous by the hit comedy series. Set to a stadium crowd singing "Take Me Home, Country Roads," the montage spans local stadiums, high school hallways, and remote hiking trails as supporters rally behind the U.S. team.


At the end of the clip, Jason Sudeikis briefly appears as Ted Lasso to ask, "Do you believe in miracles?" The screen then cuts through three end cards: "We believe," "Good luck, USA," and the Apple TV logo.

The campaign comes just weeks before "Ted Lasso" returns for its fourth season on August 5. It also follows Apple's recent expansion of soccer coverage across its platforms for the World Cup. The new season of the hit comedy was officially announced in May.

Take a look at the ad below...